What does it mean to be creative? Can dreams unlock our potential? And is it possible to make a living out of creativity and still get your eight hours a night? We put all these questions and more to a man who has lived and breathed creativity over a career so rich and varied he was knighted for it: Sir John Hegarty.
The advertising genius sat down to talk about his experiences leading creative powerhouse Bartle Bogle Hegarty (better known as BBH), the changes he’s seen in creative culture and why he thinks creatives should be fearless - but he doesn’t like risk.
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Some of the studies and research referenced in the show include:
- How the brain consolidates memory during deep sleep
- A new theory linking sleep and creativity (Penny Lewis, Cardiff University)
- The effects of sleep deprivation on emotional empathy
- Why getting too little sleep could lead to risky decision making
- Matthew Walker’s Why We Sleep - sculpture analogy
And you can explore other ways to boost your creative life through slumber in some of our other blog posts:
- How to hack your dreams like a creative genius
- Sleeping clean: why sleep hygiene is essential and how to do it properly
- Can you make yourself a morning person?
- Seven ways sleep deprivation is ruining your relationship