BRINGING GREAT SLEEP TO THE GLOBE.

THE FIRST STEP

We supplied our very first spool of thread to a Derbyshire mattress factory. Quickly our family thread business weaved across the world...

Over 50m mattresses

It's been used in 50 million mattresses in over 35 countries.

The chances are, the mattress you'll sleep on tonight will use that thread.

2002

Then we thought - why not use this thread to create our own mattresses? We diversified into mattress design and supply in 2002

SELLING OVER 1M MATTRESSES

It was a great success. We were thrilled to sell over 1m mattresses, but we wanted to do more; we wanted to create a high-tech mattress that was affordable but ingeniously designed to adapt to your body for exceptional support.

Working with experts

So we brought together a team of experts to create our ideal mattress. Specialising in design, foam and springs, they had one aim: a blissful night's sleep.

Foam Alone

We started with the three layers of foam, experimenting with different combinations of foam - PU foam, high density foam, synthetic foam and natural foams - until we got it right. But we knew we could do better than a foam stack...

THE AEROCOIL® SPRING

We added springs, working with one of the world's leading spring manufacturers to design a spring that would fit inside of a rolled mattress.

This was revolutionary. The conical pocket spring we developed seemed to be the missing ingredient in our quest for quality sleep.

SIMBATEX®

Being too hot at night is an absolute no-no for great sleep. But our ingenious Simbatex® foam has an open structure which is designed to encourage air flow through the mattress for an altogether fresher feel. On top of that our sleep experts have infused it with a naturally occurring mineral called graphite, which helps diffuse excess heat.

Data-driven design

We created our prototypes using the data of 10 million+ body profiles - including 180 million body profile data points.

TESTING, INNOVATING

Continued testing saw us improve the mattress even more. We replaced the memory foam lower down in the mattress. We made the spring unit even more flexible so that it moulded to the sleeper’s body. In the pursuit of superb support and even better sleep.

GREAT SLEEP FOR ALL

That’s our story so far, but we won’t stop there. We’re determined to help the world be a better place. One great sleep at a time.