How we Created the Perfect Night's Sleep

The story of how we created the world’s best mattress started in 1979 with a single piece of thread...

1979

We supplied our very first spool of thread to a Derbyshire mattress factory in 1979 Quickly our family thread business weaved across the world...

Simba: From The Beginning...

Over 50m Mattresses

It's been used in 50 million mattresses in over 35 countries.

The chances are, the mattress you'll sleep on tonight will use that thread

Over 50 Million Mattresses
Over 35 Countries
The Chances Are
The Mattress
You Sleep On Tonight
Will Use That Thread
Over 50m Mattress In Over 35 Countries

2002

Then we thought - why not use this thread to create our own mattresses? We diversified into mattress design and supply in 2002

Why Not Use This Thread In Our Own Matresses?
Diversified Into Mattress Design And Supply In 2002

Selling Over 1m Mattresses

It was a great success. We sold over 1m mattresses - but we knew we could take it even further. We wanted to create the perfect mattress. A high-tech mattress that was affordable and adapts to your body for exceptional support.

Selling Over 1 Million Mattresses
It Was A Great Success!
We Knew We Could Take It Even Further
A high-tech mattress that was affordable and adapts to your body for exceptional support.

Working With the Best

So we brought together the three leading experts in their own industries to create the number one mattress. Cutting-edge design. Foam. Springs. All with one thing in mind: the perfect night's sleep.

Working With The Best
We Brought Together Leading Experts To Create The Number One Mattress
Cutting-edge Design. Foam. Springs.

The Foam

We started with the three layers of foam, experimenting with different combinations of foam - Pu foam, high density foam Synthetic foam and natural foams - until we got it right. But we knew we could do better than a foam stack...

The Foam
We started with the three layers of foam

The Springs

We added springs, working with one of the world's leading spring manufacturers to design a spring that would fit inside of a rolled mattress.

This was revolutionary. The conical pocket spring we developed was the missing ingredient - it meant we solved the secret of the perfect night's sleep.

Experimenting with different combinations of foam
We Knew We Could Do Better Than A Foam Stack

Simbatex

Now it was the time for the top layer latex. We went through lots of different types of latex and found none were good enough. So we developed our very own synthetic latex. We called it Simbatex. It meant it didn’t trap in heat and added a luxurious level of comfort to the mattress.

Simbatex

Sleep To Live

We created our mattress after extensively testing it with The Sleep to Live Institute whose research is based on profiling more than 10 million people and 180 million body profile data points.

Sleep To Live
Adding A Luxurious Level Of Comfort

Tested and tested

The testing saw us improve the mattress even more. We replaced the memory foam lower down in the mattress. We made the spring unit even more flexible so that it moulded to the sleeper’s body. This meant more support and a better sleep.

Tested and tested

The Perfect Night's Sleep

We had done what we set out to do.
We had created the world's most advanced mattress.

The Perfect Night's Sleep

1979

We supplied our very first spool of thread to a Derbyshire mattress factory in 1979 Quickly our family thread business weaved across the world...

1979

Over 50m Mattresses

It's been used in 50 million mattresses in over 35 countries.

The chances are, the mattress you'll sleep on tonight will use that thread

Over 50m Mattresses

2002

Then we thought - why not use this thread to create our own mattresses? We diversified into mattress design and supply in 2002

2002

Selling Over 1m Mattresses

It was a great success. We sold over 1m mattresses - but we knew we could take it even further. We wanted to create the perfect mattress. A high-tech mattress that was affordable and adapts to your body for exceptional support.

Selling Over 1m Mattresses

Working With the Best

So we brought together the three leading experts in their own industries to create the number one mattress. Cutting-edge design. Foam. Springs. All with one thing in mind: the perfect night's sleep.

Working With the Best

The Foam

We started with the three layers of foam, experimenting with different combinations of foam - Pu foam, high density foam Synthetic foam and natural foams - until we got it right. But we knew we could do better than a foam stack...

The Foam

The Springs

We added springs, working with one of the world's leading spring manufacturers to design a spring that would fit inside of a rolled mattress.

This was revolutionary. The conical pocket spring we developed was the missing ingredient - it meant we solved the secret of the perfect night's sleep.

The Springs

Simbatex

Now it was the time for the top layer latex. We went through lots of different types of latex and found none were good enough. So we developed our very own synthetic latex. We called it Simbatex. It meant it didn’t trap in heat and added a luxurious level of comfort to the mattress.

Simbatex

Sleep To Live

We created our mattress after extensively testing it with The Sleep to Live Institute whose research is based on profiling more than 10 million people and 180 million body profile data points.

Sleep To Live

Tested and tested

The testing saw us improve the mattress even more. We replaced the memory foam lower down in the mattress. We made the spring unit even more flexible so that it moulded to the sleeper’s body. This meant more support and a better sleep.

Tested and tested

The Perfect Night's Sleep

We had done what we set out to do.
We had created the world's most advanced mattress.