One week, one nation's dreams
6 min read
Simba unveils ground-breaking ‘Dream Census’ using advanced generative AI to bring to life the UK’s dreams and nightmares in first-of-its-kind seven day study.
Simba Research Library
Better sleep through knowledge
We’re on a mission to bring great sleep to the globe. But not just to the fortunate few who can access our innovative designs and patented technology. Through our expertise and knowledge, we want to make it achievable for everyone.
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Shocking Images Reveal the Physical Effects of Sleep Deprivation
4 min readFrom dry, blotchy skin to brittle nails and burgeoning waistlines, the research reveals thedramatic physical effects of sleep deprivation, warning ...Read more
Saving 'Sleep Divorce'
3 min readCouples who have seen their relationships strained by sleep differences have been pleasantly surprised by the results of a state-of-the-art bed ava...Read more
Heatwave Hacks
3 min readThe study, conducted by sleep technology brand, Simba lays bare the impact that summer and hot weather have on the nation’s sleep. Sweltering Brits...Read more
Self Sabotage: The Depths of Bedtime Procrastination
5 min readSELF SABOTAGE: Despite KNOWING the dangers of sleep deprivation, stubborn Brits persist in bedtime procrastination, study finds. Ever find yourself...Read more
Are you ready to face the tired truth?
5 min readExperts at sleep tech firm Simba surveyed Britons on their sleep patterns. Women and men across the UK were asked whether they slept less or more...Read more
The UK’s Top Sleep ASMR Triggers
5 min readUncovered - Surprising Regional Variations in the Sensory Phenomenon of Sleep ASMR – and there’s one that’s a favourite in the North AND South. Ti...Read more
Eight Sleep Hacks for Cold and Flu Season
In the midst of winter, as temperatures plummet, coughs and colds run rampant - and it seems as if everyone is currently run down. The present stat...Read more
Food & Sleep
8 min readYou’ve heard the phrase “you are what you eat” but did you know that “you sleep what you eat” too? It’s well known that caffeine can have a major ...Read more
The Simba Bed Behaviour Report 2023
7 min readExperts agree sleep quality depends on many factors and outline that we should only use our bed for the 3 S’s: Sleep, Sex and Sickness Sleep tech ...Read more
Menopause & Sleep
4 min readCasting a spotlight on middle age, new data exposes a disconcerting reality - millions of British women over the age of 40 still remain in the dark...Read more
Which Sleep Animal Are You?
5 min readMany of us are familiar with the terms ‘early bird’ or ‘night owl’ but did you know that there are four main types of sleep animal that most of us ...Read more
Does the Summer Break turn your Teen Nocturnal?
7 min readThe dreaded exam season is over, and the long summer break is here - which can only mean one thing with a teenager in the house. With no school to ...Read more
The Enigma of Early Morning Awakenings
5 min readExpert-approved top tips to get back to sleep faster. And what NOT to do if you’re blighted by early wake up woes.Read more
Is your Pooch a Sleep Saviour or Snooze Saboteur?
7 min readThey are known as our four-legged best friend and a fully-fledged member of the family… but do our beloved dogs really make the best sleep partners?Read more
Sleep Tips for the Third Trimester
9 min readThe third trimester of pregnancy brings with it a myriad of sleep-related changes and struggles. If your Zzzzz’s are being disturbed by insomnia, frequent trips to the loo and an uncomfortable burning sensation in your chest, you're not alone.Read more
The Simba Map'tress Report 2023
10 min readRevealed: The most sleep deprived areas of England. Where does your area rank?Read more
