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Cookies Policy

Important information about consent: by checking the relevant box included in our cookie banner on our Site, you affirmatively consent to the use of cookies on our website and our app (collectively referred to as the “Site”). Some of the cookies we use (operationally necessary cookies, functionality cookies, and performance cookies) are exempted from the requirement to obtain your consent. Therefore we only ask your consent for those cookies that are not exempt. You can withdraw your consent at any time by deleting all cookies on your computer or device and / or by changing the cookie settings of your browser. Please note however, that some parts of our Site will not function correctly if you disable cookies.


This Cookies Policy sets out how SIMBA and third parties we authorise use cookies when you interact with our Site or the services offered via the Site. Please note that this Cookies Policy is part of our Privacy Policy and should be read along with the Privacy Policy. Our Privacy Policy explains how we use personal information we collect about you. Please read them both.


Cookies are small data text files that are stored on your computer when you visit a website. Our Site also uses tracking technologies which are similar to cookies, including web beacons, clear gifs, pixels, and other similar technologies. Whenever we refer to “cookies” in this Cookies Policy or in our Privacy Policy we are also referring to these types of tracking technologies. The tracking technologies used on our Site include those embedded in plug-ins and similar features (such as social media plug-ins) which often look like digital "buttons". Our Site uses first party cookies and third party cookies. When we refer to “first-party cookies” we mean cookies that are placed by us. When we refer to “third-party cookies” we mean cookies that are placed or owned by non-SIMBA third parties, such as social media platforms and our Advertising Partners.


Cookies are helpful to us and to those who use our Site. As well as improving your browsing experience by enabling you to store items in your online shopping cart, cookies make it much easier for us to show you products, services and offers which are relevant to you when you visit our Site. Cookies enable us (or in the case of third party cookies, the third party who placed or which owns the cookie) to receive information about your internet browsing and online behaviour. We use cookies for targeted advertising purposes and for the purpose of optimising and improving our Site.

Operating our Site

We also use cookies to analyse how you interact with our Site and our app in order to create a better experience for our Site visitors. For example, cookies tell us the number of users on of the Site, how long they stay on the Site for, what parts of the Site they visit, and how they arrived at the Site. This information enables us to understand which areas of the Site people like and which areas of the Site we can improve. In addition, we use cookies to improve the user experience and functionality of the Site. For example, we use cookies to enable you to place items in your shopping cart when you browse our Site, or to remember your preferences.

Personalised Advertising

Cookies are used by us and our Advertising Partners to track and build a profile your online behaviour. This information is used to provide personalised advertising to you, and to enable us to measure the success of our Advertising Campaigns.


Our Site primarily uses (or we aim to be using in the near future) the following four types of cookies:

1. Operationally Necessary Cookies
These cookies are essential for the operation of our Site. They make it possible for you to browse and use our Site. If you disable these cookies, the Site will not function correctly.

2. Performance Cookies
These cookies gather information about how visitors use the Site and monitor Site performance. For example, performance cookies tell us which pages are popular, monitor traffic to our Site and compile anonymous analytic information. Performance cookies can also be used to identify and remedy operational problems with the Site.

3. Functionality Cookies
These cookies are used to recognise and remember your preferences.

4. Advertising Cookies and Other Third Party Cookies

We allow our Advertising Partners to place third party cookies on our Site. These advertising cookies collect information about your online behaviour and internet browsing history. This information will be used by the Advertising Partner to help create a profile about you to send you personalised ads online or via television. Sometimes our Advertising Partners will combine the information they receive with other information about you which they have obtained from other sources in order to create a more detailed profile about you. Our Advertising Partners also use this information to measure the success of our Advertising Campaigns and to let us know whether those Advertising Campaigns are effective (for example by letting us know whether you have viewed a particular ad).

In the case of cookies which take the form of plug-ins, you can click on these to interact with the relevant owner of the plug-in (such as a social media platform). This will result in certain information about you being sent to the third party who owns the relevant tracking technology. However, the tracking technology will still collect information about which websites you have visited and other online behaviour automatically, regardless of whether you choose to click on the plug-in. You can normally disable this by adjusting the setting on your browser.

Although we control the placement of cookies via our Site which are used to advertise and market our products and services, in some cases

we do not control how third party Advertising Partners use the information they obtain via such third party cookies for other purposes. Our Advertising Partners are required to make available their privacy policies to you, explaining how they use your personal data before they collect it. You should read their privacy policies to understand how they use your personal information for their own purposes.

You can opt-out of third-party personalised advertising cookies (but please note you will still be served online advertisements). To learn more or to opt-out of the use of such third-party personalised advertising cookies in the EU, please visit


You may be able to avoid certain cookies by configuring your browser settings or opting-out directly with the party that operates and controls the cookie. Please check your browser settings for more information. However, please note that, as we say above, disabling certain cookies will prevent our Site working properly.


Our emails may contain cookies that track whether you open our emails and whether you click any links within them. The cookies used in our emails to monitor these behaviours are unique to each email and are not stored on your computer or mobile device.


If after reading this Cookies Policy you have any questions please contact:

This Cookies Policy has effect from 20 September 2021.


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