According to both searches undertaken by Simba (a) and outputs provided by Simba’s data management partner (b), Simba as a brand has received more than 325,000 Unique (c) 5 Star (d) reviews from reviewers since February 2016, and Simba is the world’s most 5 star (d) reviewed mattress brand as of the Claim Date (e). These claims are based on analysis of Unique (c) online reviews and review-specific information (f) conducted by our data management partner (b) relevant to each of Simba and each Competitor (g) which was accessible and retrievable via a Public Source (h) on a given date or dates during the 2 weeks prior to the Claim Date (i). [Simba has previously and continues to actively seek feedback from its customers and potential customers, whether that feedback is positive or negative,(j) and reviews of Simba as a brand express both historic and contemporary reviewer sentiment and opinion about the Simba brand, our products, and our service offerings.(k) .

NOTES

(note a) Simba means Simba Sleep Limited. (note b) Simba’s data management partner is GroupBWT, LLC. (note c) To determine the presence or absence of a “Unique” quality in a review compared with other reviews, our data management partner creates a unique identifier for each review using a set of parameters associated with each review as recorded at the point of capture, and then conducts a deduplication exercise. If a reviewer leaves more than one review in respect of the same product or service, or multiple products or services, each of these reviews would be counted as a Unique review [as defined, whereas opinions on differing issues left by a reviewer within one review instance will be counted as a single Unique review. (note d) a 5 Star review means a review which was rated on a point, or star, or other marked basis, out of 5 stars or points or other mark values, where the rating left by the reviewer was 5 stars or 5 points or 5 other marks. (note e) the “Claim Date” refers to 16 August 2024. (note f) Review or feedback left by any person in respect of an interaction by the reviewer with Simba or with another mattress brand, or in respect of a product or service provided by or on behalf of Simba or another mattress brand. (note g) “Competitor” means one of 22 selected major mattress brands which are comparable to Simba in terms of size and/or market presence. Further information is available from Simba on request. (note h) “Public Source” in respect of Simba means product reviews for orders placed on Simba's own e-commerce website, including product reviews for orders of Simba's products sold by Simba but placed via eBay and Amazon, and reviews of Simba on Trustpilot and Yotpo. In respect of a Competitor, “Public Source” means reviews that were publicly accessible on Amazon, Trustpilot, Yotpo, and/or the Competitor’s own e-commerce site, where reviews were so displayed in respect of the given Competitor when checks were conducted by GroupBWT, LLC in respect of each Competitor on a date or in some instances, dates, between 5 August 2024 and 16 August 2024 inclusive. (note i) Simba has no control over reviews left by reviewers either of Simba on third party websites, or of Competitors’ reviews left by reviewers on any site, and Simba cannot assure the ongoing public accessibility of reviews for Simba beyond the Claim Date where reviews are hosted [or displayed on third party websites in respect of Simba, or the reviews of Competitors which are hosted or displayed on any website. (note j) Simba previously had a practice of seeking feedback from customers and potential customers and offering a gesture of good will as a means of thanking reviewers for their time in giving Simba feedback or leaving a review, whether that feedback or the review was positive or negative, as distinct from Simba offering a reviewer an incentive or motivation in respect of having such a reviewer provide either positive feedback or leave a positive review about Simba, or to leave a negative review or provide negative feedback to or about any Competitor or their brand. (note k) Simba is committed to continuous improvement and innovation across all aspects of its operations, as reflected in the sentiment contained in reviews that reviewers have been leaving since February 2016, and continue to leave today, whether a reviewer has left a review of their own volition or their feedback has been actively sought by Simba or on Simba’s behalf. Some reviews will inevitably capture experiences with or opinions of the broader Simba brand, or products and services offered by Simba itself or a Simba group company or subsidiary, or elements of those products and services, that were available at specific points in time but may no longer be offered, whether in particular regions, or via particular channels, or more broadly. Some reviews will necessarily pertain to product models or services that have since undergone significant design or service changes, and some reviews will also necessarily reflect opinions on or experience with delivery and other customer service or brand experience aspects, all of which have changed and adapted in line with Simba's ongoing improvements over the course of time.