A Good Night's Sleep Starts in the Morning

At Simba, we’ve always believed in blending advanced technology with the natural rhythms of life to redefine the way we rest. Now, our sleep engineers have dreamt up something extraordinary: a getaway designed to harness the power of daylight and natural light to supercharge your slumber.

Welcome to ‘Breaking Dawn’, a first-of-its-kind retreat at Ness Point, Lowestoft—where the UK wakes up first. Perched on the easternmost tip of the nation, this unique location basks in the first rays of the morning sun, creating the perfect environment for guests to reset their internal clocks and rediscover nature’s sleep cycle.

Subject to planning, ‘Breaking Dawn’ will feature four sleek, minimalist sleep suites that blend cutting-edge comfort with effortless elegance. Designed for optimal rest, this exclusive retreat is more than just a place to sleep—it’s where science, sunlight, and serenity align.

Recognising the vital connection between diet and rest, Breaking Dawn also introduces a scientifically crafted menu designed to enhance sleep. Guests can indulge in meals packed with sleep-boosting compounds like melatonin and tryptophan, paired with cortisol-lowering, nutrient-rich smoothies for a delicious way to wind down.

With Breaking Dawn, Simba is pioneering a future where rest, innovation, and nature come together. The horizon looks bright—and so does your morning.

Each sleep suite at Breaking Dawn is a masterclass in rest engineering, designed to work in harmony with your body’s natural rhythms. Outfitted with Simba’s award-winning Ultra mattress, precision-automated blinds, and stunning floor-to-ceiling glazing, the suites are crafted to synchronise with the wake-sleep cycle. As dawn breaks, soft streams of natural light gradually flood the room, gently adjusting your circadian rhythm and ensuring you wake refreshed, recharged, and ready to take on the day with focus and clarity.

The power of morning light

In a world where quality rest feels like a rare luxury, the need for good sleep has never been more critical. Proper rest doesn’t just help your body and mind function—it can add years to your life. The benefits of morning light go beyond sleep alone: it sharpens cognitive function, boosts alertness, and enhances mental well-being, leaving you feeling more energised and equipped to tackle the day ahead.

Simba’s commitment to redefining sleep innovation extends beyond the light. Each suite incorporates sensory bliss at every turn. Acoustic optimisation technology ensures disruptive sounds are minimised, while curated soundscapes featuring calming 528 Hz and 432 Hz frequencies create a soothing auditory backdrop for deep relaxation. Underfoot, flooring infused with natural scents like lavender and peppermint completes the experience, immersing guests in an oasis of calm.

Recognising the vital connection between diet and rest, Breaking Dawn also introduces a scientifically crafted menu designed to enhance sleep. Guests can indulge in meals packed with sleep-boosting compounds like melatonin and tryptophan, paired with cortisol-lowering, nutrient-rich smoothies for a delicious way to wind down.

With Breaking Dawn, Simba is pioneering a future where rest, innovation, and nature come together. The horizon looks bright—and so does your morning.

Stay tuned for updates as we bring this exciting project to life.