experts news  |  behind the scenes, campaign, fun, product

Simba Sleep Moves from the Bedroom to the Beach

experts news  |  behind the scenes, campaign, fun, product

Simba Sleep Moves from the Bedroom to the Beach

Simba Sleep Moves from the Bedroom to the Beach

 The Simba Blue Sun Lounger

To celebrate the launch, Simba has also unveiled a preview of its new and unique sun lounger prototype, the Simba Blue.

 

 

After seven months of analysing consumer beachside behaviours across Europe, the ultimate sunbathing technology was born. It was designed between teams in London and Helsinki with premium-grade materials sourced from France, Amsterdam, Belgium and Sweden.

 

 

The Sun Lounger boasts a motorised parasol that allows you to control whether you are under sun or shade throughout the day.  It also features an SPF-infused facial misting system enriched with thermal spring water, aloe, bamboo and rosewater to hydrate your skin while leaving it shine-free.

For any bathers particularly conscious of harmful rays, the Simba Blue houses revolutionary technology which tracks your exposure and measures UV rays. This connects to an app that monitors your vitamin D levels and provides sun damage alerts specific to your skin type.

Additionally, the Simba Blue features a solar-powered phone charger, a WIFI hotspot, a safe, a beverage cooler and an ambient LED parasol system, emitting a sleep-inducing shade of amber in the evening.

 

 

These features combined with Simba’s unique hybrid mattress technology makes the Simba Blue Sun Lounger the ultimate luxury sunbathing experience.

It follows the launch of the Simba Air-Hybrid®, the world's most advanced airline seat created in collaboration with our ambassador Gareth Bale.

 

James Cox, Simba Co-Founder said, “Your summer holiday is one of the most eagerly anticipated times of the year. It’s the perfect place to unwind and you probably plan on spending your well-earned break snoozing in the sunshine. For a proper rest, the right mattress is the crucial element. You only want the best for your bed so we thought why not innovate and create  best for your sunbed.”

 

  

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