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5-Year Accident Cover £22

We know how important it is to keep your new sleep products safe, but we also know accidents can happen. With Accident Cover, we’ll help you keep your bed and/or mattress in their very best condition.

We are paid by the insurer through commission, which is included in the premium you pay.

So what is covered?
  • Food and drink spills such as coffee or red wine
  • Ink marks from biros, permanent markers etc
  • Make-up and cosmetic stains
  • Accidental damage caused by pets
  • Burns from heated appliances such as straighteners or curlers
  • Rips and tears
  • Damage causing breakage to the frame
What is not insured?
  • Deliberate damage caused by you or any person
  • General wear and tear
  • Accumulation of damage or staining
  • Any structural or manufacturing defects
  • Accidental staining or damage caused by the use of incorrect cleaning products
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Pillowcase Sizes Explained: Getting the Right Fit First Time

The standard UK pillowcase measures 50 x 75cm and fits the standard UK pillow of the same size. Most fit problems come not from exotic pillow sizes but from mixing regions, since European pillows run square or longer, or from ignoring pillow depth, which labels rarely mention. Learn the handful of sizes in circulation and you'll never wrestle a pillow into the wrong case again.

Here's the full size map, plus the fit details that labels leave out.

What Are the Standard Pillowcase Sizes in the UK?

Four sizes cover almost everything sold in Britain:

  • Standard: 50 x 75cm. The default UK size. If a pillowcase doesn't state its dimensions, it's usually this.
  • Superking or large: 50 x 90cm. A longer case for oversized pillows, common on super king beds where standard pillows can look lost.
  • Square (continental): 65 x 65cm. The European square, used decoratively behind standard pillows in the UK and as the primary pillow in much of Europe.
  • Body pillow: roughly 50 x 137cm. For full-length body pillows, sold separately from regular bedding sets.

Note what a "pair" means when buying, too. UK bedding sets in double, king and super king sizes typically include two standard pillowcases, while single sets include one.

Why Doesn't My Pillow Fit Its Case?

Three culprits explain nearly every bad fit. The first is regional mismatch. A European 50 x 70cm pillow swims slightly in a UK 75cm case, while a German 80 x 80cm square has no chance in anything British. If your pillow came from a European retailer, check its dimensions rather than assuming.

The second is depth. Two pillows can share a 50 x 75cm footprint while one is a slim 10cm and the other a lofty 18cm with gusseted sides. Deep pillows consume case length as they fill the fabric's third dimension, which is why a plump pillow can leave a case straining at the closure while its flat predecessor is fitted with room to spare. If your pillows are deep or gusseted, look for cases with a little generosity in the cut, or size up to a 90cm case and tuck the excess.

The third is shrinkage. Cotton cases can shrink a few percent across their first washes, especially at higher temperatures. A case that fitted on day one and chokes the pillow a month later hasn't met a bigger pillow, it's become a smaller case. Washing at 40 degrees, as we recommend for our own linen, keeps shrinkage minimal.

Housewife, Oxford or Bag: Which Closure Style?

Size tells half the story, style tells the rest. A housewife pillowcase is the plain style with a sewn edge all round and an internal flap tucking the pillow in, so the fabric sits flush to the pillow's edge. An Oxford case adds a flat border of fabric, typically 5cm, around the outside edge, making the case look larger than the pillow it holds. The pillow inside is still standard sized; the border is decorative. A bag style case is simply open at one end, common in budget sets and quick to use, though the pillow end can peek out.

How Should a Pillowcase Actually Fit?

Snug but not strained. The pillow should fill the case to its corners without the fabric pulling tight across the middle, and the closure, flap or buttons, should sit shut without gaping. Too loose and the empty fabric wrinkles and migrates, bunching under your cheek by morning. Too tight and the case compresses the pillow's loft, flattening the very support you bought the pillow for, while the seams take strain they'll eventually lose.

A quick test after dressing the pillow: hold it upright by one corner. The pillow should stay put in its case rather than sliding down into a lump at the bottom. If it slides, the case is oversized for that pillow's depth and dimensions.

How Many Pillowcases Do You Actually Need?

More than come in the set, is the honest answer. Pillowcases absorb more skin contact than any other bedding, collecting oils, product residue and warmth every night, which is why weekly washing is the standard advice and twice weekly makes sense for anyone managing breakouts or allergies. That washing schedule only works with spares. A sensible minimum per pillow is three cases: one on, one in the wash, one in the cupboard. Buy the spares in the same size and closure style as the originals, so any case fits any pillow and the rotation never stalls waiting for a specific one to dry. It's an unglamorous piece of bedroom logistics, and it's the one that keeps the pillow beneath hygienic for its whole working life.

Does Pillowcase Fabric Change the Fit?

Slightly, and noticeably at the margins. Sateen weaves have a touch more give than crisp percale, so an identical labelled size can feel more forgiving in sateen. High thread count cotton holds its dimensions well and resists the bagging that loose weaves develop. Cooling technology matters here too, since a pillowcase is the fabric actually touching your face all night: our cooling pillows carry Stratos® cool-touch technology, which feels instantly cool and encourages heat to move away from your skin.

FAQs

50 x 75cm, matching the standard UK pillow. Unless a case specifies otherwise, this is what you're buying, and it's the size included in most UK bedding sets.

Both typically hold the same 50 x 75cm pillow. A housewife case finishes flush at the pillow's edge, while an Oxford adds a flat decorative border around the outside, making the dressed pillow look larger. Choose Oxford for a framed, hotel-style look and housewife for clean minimalism.

No. Continental squares measure 65 x 65cm and need square cases, sold separately or within European-style sets. In UK bedrooms they're usually styled behind standard pillows rather than slept on.

The case is too large for the pillow, in footprint or depth. Check the pillow's actual measurements against the case, and if the pillow is old and flattened, the mismatch may be the pillow's loss of loft rather than the case's size. Flat, non-returning pillows are due for replacement anyway.

Stay with the labelled footprint but expect the depth to consume length, so avoid cases that already fit snugly on flat pillows. A 50 x 90cm case with the excess tucked, or a case cut generously for depth, keeps a lofty pillow from straining the closure.

Published August 25, 2026

Updated on September 14, 2026

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