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5-Year Accident Cover £22

We know how important it is to keep your new sleep products safe, but we also know accidents can happen. With Accident Cover, we’ll help you keep your bed and/or mattress in their very best condition.

We are paid by the insurer through commission, which is included in the premium you pay.

So what is covered?
  • Food and drink spills such as coffee or red wine
  • Ink marks from biros, permanent markers etc
  • Make-up and cosmetic stains
  • Accidental damage caused by pets
  • Burns from heated appliances such as straighteners or curlers
  • Rips and tears
  • Damage causing breakage to the frame
What is not insured?
  • Deliberate damage caused by you or any person
  • General wear and tear
  • Accumulation of damage or staining
  • Any structural or manufacturing defects
  • Accidental staining or damage caused by the use of incorrect cleaning products
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Thread Count Explained: Does It Actually Matter?

Thread count is the number of threads woven into one square inch of fabric, and it matters, as one of three things worth checking on any bedding label. As a rule of thumb, sheets between 200 and 600 will be comfortable to sleep in, with lower counts feeling lighter and higher counts feeling denser and heavier. What the number can't do is stand alone, because the fibre and the weave shape how a sheet actually feels at least as much as the count does. Here's how to read all three together.

What the Number Counts

Thread count adds up the threads in a square inch of fabric in both directions: the warp threads running the fabric's length and the weft threads crossing them. A 200 thread count weave might carry 100 each way, and the count rises as more threads fit into the same inch. Higher counts pack finer threads closer together, which is where the association with smoothness comes from, since finer yarns produce a smoother surface.

The measurement is honest as far as it goes. It describes how densely the fabric is woven, and it says nothing about the quality of the threads being counted. That's the piece most labels leave out, and it's why two sheets with the same number can feel completely different.

What the Count Tells You About Feel

Density changes the character of a sheet in ways you can predict. Lower counts produce lighter, airier fabric that sleeps cool and feels crisp. Higher counts produce denser, heavier fabric with more smoothness and drape, and more warmth held close to the body. Neither end is better, and which one suits you is genuinely a matter of preference. Someone who loves a light, fresh sheet in a warm bedroom will be happiest between 200 and 400. Someone who loves weight, smoothness and a more enveloping feel will prefer the higher end, and there's no wrong answer between them, only a wrong match for the person under the sheet.

Temperature deserves an honest note here. A denser weave holds more warmth and releases moisture more slowly, so hot sleepers usually do better with lighter counts and crisper weaves, while cold sleepers often enjoy exactly the extra warmth that density brings.

Fibre Comes First

Before the count, read the fibre. Staple length, meaning the length of the individual cotton fibres, is the biggest single factor in how a sheet feels, washes and lasts. Long-staple cottons spin into finer, stronger, smoother yarns that soften beautifully with washing, while short, coarse fibres pill and roughen whatever the count. A 200 thread count sheet in fine long-staple cotton will outsleep a bargain sheet with a much bigger number on the packet, which is the single most useful thing to know in the whole subject.

Fibre is also where high thread counts earn their keep or lose it. Weaving a genuinely high count requires very fine yarn, and very fine yarn spun from quality cotton is expensive to produce. Done properly, the result is a dense, silky, luxurious fabric with real substance. Done cheaply, the number is usually reached by twisting several thin plies into each thread and counting every ply, and those thin plies are often weaker than one good thread. Price and fibre transparency tell you which kind you're looking at. A high count from a maker who names its cotton and charges accordingly is the real thing. A four-figure count at a bargain price has economised somewhere the label stays quiet about.

How to Choose Yours

Read the label in this order: fibre first, weave second, count third. Choose the fibre for quality, the weave for the character you want, and then let the count fine-tune the weight and density to your preference. In practice that means a crisp 200 percale for cool, light sleeping, something around 400 for a balance of softness and breathability, and genuinely fine high-count fabrics for anyone who wants deep, dense, hotel-style luxury and knows they sleep comfortably under a heavier sheet. But remember, judge quality bed linen by fibre first.

One last habit helps whatever you choose. Wash new sheets before first use to clear manufacturing finishes, then launder at 40°C with modest detergent. Quality cotton softens across its first dozen washes, which is why a good sheet feels better at month three than in the packet. Give it that first month before judging it, and by then the number on the packet will have settled into its proper place, as one useful line on a label with two more important ones above it.

FAQs

Between 200 and 600 covers comfortable sleeping for most people, with lower counts feeling lighter and cooler and higher counts feeling denser and warmer. The right point in that range is personal preference, and the fibre quality matters more than the exact number.

Higher means denser, heavier and smoother, and whether that's better depends on how you like a bed to feel. Judge the fibre first, because a high count only delivers when the yarns are genuinely fine, and choose the density that suits your sleeping temperature.

It can be, when it's woven from genuinely fine, high-quality yarns, which produces a dense, silky fabric with real weight and luxury to it. Counts that high at bargain prices usually come from counting multiple plies within each thread, so let the fibre and the price tell you which kind you're looking at.

Percale is a one-over-one-under weave that makes a crisp, matte, breathable sheet that sleeps cool. Sateen and satin weaves float threads across the surface for a smoother, subtly lustrous fabric with more drape and warmth. Both can be excellent, and the choice comes down to which feel you prefer.

Generally yes, because denser fabric holds more warmth and releases moisture more slowly. Hot sleepers tend to prefer crisper weaves at lighter counts, while cold sleepers often enjoy the extra warmth that a dense, high-count fabric holds.

Published August 12, 2026

Updated on September 4, 2026

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