Black Friday Sale  Promotion Terms and Conditions 2025

1.1 This Promotion (Simba Black Friday Sale) is subject to these Simba Black Friday Sale Terms and Conditions (BF25 Terms), promoted by Simba Sleep Limited, UK company 9703422 (Simba), and these BF25 Terms are subject to the overarching terms and definitions set out in Simba's general Terms document set out at www.simbasleep.com/pages/terms/ (Simba General Terms), including, but not limited to, the application of Collective Discounts where applicable.   
  
1.2 To the extent that the definition and the application of a Third Party Offer in these BF25 Terms conflict with the Simba General Terms in respect of combining promotional savings or discounts only, these BF25 Terms prevail.  

1.2.1 To the extent that a Joint Promoter Terms Document conflicts with these Simba BF25 Terms in respect of a discount or savings level offered pursuant to a Collective Discount only, the discount or savings level in the Joint Promoter Terms Document prevails. This is distinct from any conflict in respect of the Products or Bundles to which a Collective Discount may be applied.  

1.3 In these BF25 Terms, the following defined terms are used; 

1.3.1 All capitalised terms defined in the Simba General Terms appearing in these BF25 Terms have the meanings as defined therein.  

1.3.2 Promotional Window – means the limited time from 00:01 GMT on 21/11/2025 to 23:59 GMT on 30/11/2025 only.  

 
1.3.3 Promotional Price, and Promotional Pricing – means the offer price, and the offer pricing, respectively, for Products offered on the Website during the Promotional Window subject to this Promotion.  

1.3.4 Typical Price, and Typical Pricing – means the typical price, and the typical pricing respectively, for Products of various lines and models offered on the Website during the Typical Pricing Window.  

1.3.5 Typical Pricing Window – means a period prior to the Promotional Window during which Typical Pricing was offered on the Website, commencing on 31/10/2025 and concluding on 20/11/2025.  

1.3.6 Joint Promoter – means entities trading as GoCertify, Blue Light Card, Jointnetwork, Myvouchercodes NHS, Vouchercodes NHS, Student Beans, UNIDAYS, Totum, Save the Students, and Defence Discount Service, each of which offer a Third Party Offer which is available to Consumer Group members eligible for Collective Discounts under the Simba General Terms.  

1.3.6.1 Joint Promoter Terms Document – means the document setting out specific additional terms pursuant to which a Joint Promoter and Simba may offer to members of a Consumer Group an Extra Offer, as displayed on the Joint Promoter’s website, or via “widget” or other integrations linked out from our Website as applicable.  

1.3.7 Extra Offer – means various promotional offers which may be available to You, as set out in a Joint Promoter Terms Document, if You are a member of a Consumer Group eligible for a Collective Discount under the Simba General Terms through one of the Joint Promoters listed in these BF25 Terms subject and pursuant to the relevant promotional offer terms which the respective Joint Promoters advance via their websites or “widget” or other integrations on our Website as applicable, which specifically reference a Third Party Offer Exemption which must be included in our Website’s operating promotional terms and conditions as distinct from being mentioned in the Simba General Terms.  

1.3.8 Selected Mattresses – Kids Bunk, Essential, Hybrid, Pro, Luxe, Ultra, Source, Escape, Apex, Hybrid Topper and Hybrid Essential Topper line mattress Products, other than refurbished mattresses from those lines, are Selected Mattresses, but Selected Mattresses do not include any individual or group of such Products subject to an additional exclusion in term 1.3.8.1.  

1.3.8.1 Cot Mattress are excluded from the definition of a Selected Mattress, and the following additional mattress Products identified by the letter designations which follow are excluded from the definition of a Selected Mattress. (a) All Natural Hybrid Source Mattresses in size Single. (b) All Natural Hybrid Escape Mattresses in size Single.

1.3.9.1 For clarity, comparisons exclude: refurbished items, bundles, third-party/affiliate or staff codes, price-matches, error pricing, and non-UK channels. Where a Product first launched after 1 January 2025, the comparison is from the date that Product was first offered on the Website.   

1.3.10 Selected Beds – Camden, Wilmslow, Ludlow, Didsbury, Hebden, Hoxton, Portobello, Melrose, Kelham, St Ives, Sherwood, Ashdown, and Combe line bed Products, other than refurbished Products from those lines, are Selected Beds.  

1.3.10.1 The following bed Products identified by the letter designations which follow are excluded from the definition of a Selected Bed. (a) All Hebden Beds in Size Single. (b) All Hoxton Beds in Size Single. (c) All Ludlow beds in Size Single. (d) All Portobello beds in Size Single. (E) All St Ives Beds in size Single (f) All Didsbury beds in size Single (g) All Melrose Beds in size Single. (h) All Blenheim Beds in size Double). (i) All Blenheim beds in size King. (j) All Combe Beds in size King.

  
1.3.11 Selected Duvets – Hybrid®, Hybrid® 3-in-1 and Summer Hybrid® Duvet Products, other than refurbished Products, are Selected Duvets.  

  
1.3.12 Selected Pillows – Hybrid®, CustomFlex Pillows and Body Pillow Products, other than refurbished Products, are Selected Pillows.  

1.3.13 Selected Mattress Protectors – Performance Mattress Protectors other than refurbished Products, are Selected Slippers.  

1.3.13.1 The following Mattress Protector Products identified by the letter designations which follow are excluded from the definition of Selected Accessories. (a) All Mattress Protectors in size EU Single. (b) All Mattress Protectors in size EU Double.

1.3.14 Selected Slippers  – Rok Slippers and Stormur Slippers Products, other than refurbished Products, are Selected Slippers.  

 
1.3.15 Bundle – means a pre-configured or user-selected group of 2 or more Products offered on the Website which, when purchased concurrently, are offered at a combined price.  

  
1.3.16  Bundle Discount – means a price reduction applicable to the combined price of Products sold as new, discounted on a combined basis compared with their Typical Pricing Window prices when purchased separately.  

1.3.17 Example Discount or Saving - an example of a cash or percentage discount or saving in respect of a given Example Product, or Example Bundle, or a broader Savings Claim defined in this term 1.3.15’s subterms, which is referred to in assets displayed on or off the Website proximate to a symbol, and in some instances, proximate to both a shared symbol and a particular configuration name Descriptor, as defined in the relevant term.  

1.3.17.1 Example Product – a particular defined Product configuration in respect of which an Example Discount or Saving applies and which is explained in respect of each Example Product at term 2.5 and the subterms thereof which explain the relevant symbols.  

1.3.17.2 Example Bundle – a particular defined Bundle configuration in respect of which an Example Discount or Saving applies and which is explained in respect of each Example Bundle at term 2.6 and the subterms thereof which explain the relevant symbols.  

1.3.16.3 Savings Claim – a claim made on the basis which is explained in term 2.7 and the sub-terms thereof which explain the relevant symbols, which is calculated based on Savings Claim Examples as therein defined and explained.  

1.3.17 Biggest Black Friday Ever – A claim made whether proximate to the “⁑” symbol to indicate the basis of a comparison further elaborated and explained in term 7.2 and 7.2.1.  

1.4 To ensure wide ranging availability of our Products to as many consumers as possible during the course of the Simba Black Friday Sale promotion, and without limiting our other options under the Simba General Terms, where what Simba regards to be excessive quantities of Products of not dissimilar specification are ordered in one order, or across multiple orders using contact, payment, and/or delivery information in common across those multiple orders, then without notice, Simba may refuse any such order or orders, or Simba may decline to fulfil such order or orders.  

1.5 For the avoidance of ambiguity, no refurbished Products are offered at any savings or discount of any type in the BF25 sale.  

1.6 For the avoidance of doubt, all discount and savings claims referenced in these BF25 Terms apply only to new Products and not to refurbished stock.  
  
2.0 What promotional discounts are available during Promotional Window and how are these displayed on the Website and elsewhere?  

2.1 During the Simba Black Friday Sale promotion, various reductions to the price of certain Products comparing the Promotional Price of those products with the Typical Price of those Products will apply, as set out in term 3 below.  

2.2 The Promotional Prices will be displayed on the Website during the Promotional Window.  

2.2.1 In conjunction with the Promotional Pricing or otherwise, Typical Pricing for Products of not dissimilar specification may also be displayed, whether on a strike through basis or otherwise, on the Website during the Promotional Window for comparison purposes.  

2.3 The Promotional Prices apply when You purchase individual Products offered on the Website subject to certain terms and conditions.  

2.4 Any “up to” saving or discount advertised for a Product or a group of Products whether in a Bundle or not, on an asset appearing on or off the Website, may be lower than the absolute maximum saving or discount available for certain Products within a relevant line, range, or model during the Simba Black Friday Sale promotion.  

2.5 Particular examples of discounts and savings applicable under term 3’s sub terms for a specific configuration of a particular Example Product may be referred to on the Website and/or in assets which refer to the Website externally marked with a particular symbol, which displays the associated Example Discount or Saving, with specific details particularised under this term 2.5’s subterms.  

2.5.1 A saving or discount of £500 proximate to the symbol “††” refers to the Luxe model mattress Product in size King bought on an individual basis. This Example Product is offered on the Website during the Promotional Window on an individual basis at a Promotional Price of £1,295.28. The Promotional Price of this Example Product offering equates to a saving or discount of £503.72 comprising this Example Product’s Example Discount or Saving, and that saving is based on a comparison of the Promotional Price with the Typical Price of £1,799.00 in respect of this Example Product offered on the Website and sold to consumers on the basis described during the Typical Pricing Window.  

2.5.2 A saving or discount of £958 proximate to the symbol “††” refers to the Super King Ultra Mattress Bundle comprising a Super King Ultra Mattress, 2 Hybrid Pillows and 1 Hybrid Duvet. Full price £3,276; Promotional Price £2,317.05; total saving £958.95.  

2.5.3 A saving or discount of £1,089 proximate to the symbol “††” refers to the Super King Ultra Mattress and Camden Ottoman Bed Bundle (standard colour and foot). Full price £4,048; Promotional Price £2,958.50; total saving £1,089.50.  

2.6 Particular examples of discounts and savings applicable under term 3’s sub terms for a specific configuration of a particular Example Bundle may be referred to on the Website and/or in assets which refer to the Website externally marked with a particular symbol, which displays the associated Example Discount or Saving, with specific details particularised under this term 2.6’s subterms.  

2.7 Particular examples of discounts and savings applicable to a Savings Claim may be referred to on the Website and/or in assets which refer to the Website externally marked with a particular symbol, which displays the associated Example Discount or Saving, with specific details particularised under this term 2.7’s subterms.  

2.7.1 A saving or discount of “up to 30%” proximate to the symbol ‡ refers to an “up to” savings or discount claim in the context of all mattress Product sizes comprising the Selected Mattresses in respect of those Selected Mattresses generally, or in respect of a specific Selected Mattress. This saving is based on a comparison against the Selected Mattress Products set out at term 1.3.8 and comprises the “Savings Claim Examples” for these purposes. This comparison is made between the Promotional Price of these Savings Claim Examples and the Typical Price of those Savings Claim Examples and Selected Mattresses more generally, specifically in respect of the “up to 30%” Savings Claim. The comparison is against the Typical Price at which the Selected Mattresses were offered individually (not in a Bundle) on the Website and sold to consumers during the Typical Pricing Window with the Promotional Pricing during the Promotional Window.  

2.7.1.1 For clarity, the “up to 30% off Selected Mattresses” claim covers discounts across the Kids Bunk, Essential, Hybrid, Pro, Luxe, Ultra, Source, Escape and Apex lines, excluding refurbished items.   

2.7.3 A saving or discount of 20% proximate to the symbol “¶” refers to Selected Pillows excluding AeroDown.  

2.7.4 A saving or discount of 20% proximate to the symbol “¶” refers to Selected Duvets.  
2.7.5  A saving or discount of 20% proximate to the symbol “¶” refers to Selected Beds.  
2.7.6  A saving or discount of 10% proximate to the symbol “¶” refers to Selected Toppers and Slippers.  

3.0 How are savings, discounts, and comparisons displayed on the Website during the Simba Black Friday Sale calculated?  

3.1 Discounts and savings for Selected Mattresses on the Website explained: The discounts and savings described for Selected Mattresses on the Website during the Promotional Window are based on comparison with the prices of individual new Selected Mattresses of not dissimilar specification offered on the Website, being the price at which those Products of not dissimilar specification were sold to consumers on the basis described during the Typical Pricing Window, compared with the Promotional Pricing.  

3.1.1 The discounts and savings described for Selected Mattresses are between 20% and 30%, except for the Luxe Model, which is 30% off in all sizes except King (28%).  

3.2 While we have exerted our best endeavours to make all information about Products available for use in and benefiting from the associated savings or discount applicable, not all Products on the Website may be available for use as or offered for sale as constituent Products in a Bundle. Please try adding the Products which interest You to your shopping cart or email us at hello@simbasleep.com if the Website generally or the checkout journey specifically is unclear in respect of Bundles and we will do our best to assist you.  

What are the conditions and exclusions applicable to the Simba Black Friday Sale?  

4.1 Other than an Extra Offer, any other promotion, discount or offer cannot be combined with the Simba Black Friday Sale unless expressly permitted. Extra Offers are defined in term 1.3.7 and may provide an additional percentage saving subject to the relevant Joint Promoter Terms Document.  
4.2 Any Bundle as defined in these BF25 Terms cannot be combined with an Extra Offer.  

  
4.3 Any Extra Offer supersedes the offers more generally available to the public for members of Consumer Groups who redeem Collective Discounts.  
4.4 Any discount or promotional offer made available in the Simba Black Friday Sale is not redeemable for cash, credit or any other alternative.  
4.5 The Simba Black Friday Sale is offered only in respect of purchases of Products made available for purchase by consumers via the Simba Website, and for delivery to an address in the UK only, and where available pursuant to the Simba General Terms.  

5.0 In what situations may Simba adjust or end the Simba Black Friday Sale?  

5.1 The Simba Black Friday Sale, and concurrent Extra Offers as applicable where advanced as Collective Discounts to Consumer Groups, are offered at Simba’s discretion and may be adjusted or withdrawn at any time, contingent on Simba's compliance with legal and other obligations.  

5.1.1 Simba reserves the right to take any action deemed appropriate with respect to the Simba Black Friday Sale, or Collective Discounts.  

5.1.2 By way of non-exhaustive examples, Simba reserves the right to:  

5.1.2.1 Cancel, adjust, amend, or withdraw the Simba Black Friday Sale or any Collective Discounts in whole or in part without prior notice.  

5.1.2.2 Remove from availability any specific Product, Bundle, or any offer, discount, or savings in respect of any Product or any Bundle, promoted during Simba Black Friday Sale, without prior notice.  

5.1.2.3 Adjust pricing on any Bundle where a component Product in that Bundle may no longer be offered at a discount during the Promotional Window, in which circumstances, the price of a Bundle containing that component Product will be increased by the difference between that individual Product’s ceased Promotional Pricing, and that individual Product’s Typical Pricing Window Pricing.   

5.1.2.4 Correct or clarify typographical or drafting errors in these BF25 Terms. In such cases, Simba may append a notation to these BF25 Terms, specifying the date of the correction or clarification.  

5.2 Simba may take any action under Section 5.1 and its subterms in the following circumstances:  

5.2.1 When acting not otherwise than in accordance with its legitimate business interests.  

5.2.2 If Simba is, or suspects it may be, unable to administer the Simba Black Friday Sale or Collective Discounts which are distinct discounts and savings from savings set out for members of the general public per the Simba Black Friday Sale, the Simba General Terms, or any Joint Promoter Terms Document; and/or  

5.2.3 When required to do so by law or regulatory compliance obligations.  

5.3 In any instance where Simba exercises its rights under terms 5.1 or 5.2 or their sub-terms of these BF25 Terms resulting in your or another person’s inability to access any offer in the Simba Black Friday Sale or any Extra Offer, Simba will have no liability to you or any other person.  
  
Important information about Joint Promoters and Extra Offers.  

6.1 Joint Promoters may advance certain Extra Offers to You via various channels, subject to Joint Promoter Terms Documents, which interact with, and must be interpreted in conjunction with, these BF25 Terms and the Simba General Terms.  

6.2 As not all users of the Website or other media are members of Consumer Groups, specific comparisons of pricing for savings and discounts, or savings and discounts more generally applicable during the Promotional Window which may be available to Consumer Group members during the Promotional Window under a distinct Extra Offer may not be displayed on the Website or in other media. You must note this when seeking to use any Extra Offer.  

6.3 If You have an eligibility query about an Extra Offer based on a Consumer Group matter, You must contact the relevant Joint Promoter in the first instance.  

Explanation of the basis of Simba’s “Biggest Black Friday Ever” claim  

7.1 The symbol “⁑” appearing proximate to the words “Biggest Black Friday Ever” refers to the Biggest Black Friday Ever Claim defined at term 7.2 

7.2 At the commencement of the Promotional Window, the maximum number of individual products concurrently offered for sale on the Website on Promotional Pricing as distinct from those same individual products offered at Typical Pricing during the Typical Pricing Window is greater than the number of individual products offered at a discount or saving as defined in the given year on the Website on each prior Black Friday individually, since Simba commenced trading, each having occurred on 27 November 2015; 25 November 2016; 24 November 2017; 23 November 2018; 29 November 2019; 27 November 2020; 26 November 2021; 25 November 2022; 24 November 2023; and 29 November 2024. Further information is available on request from Simba Sleep Limited.  

7.2.1 On the basis of the information set out in term 7.1, as at the commencement of the Promotional Window, which includes 28 November 2025 or what is commonly referred to as Black Friday 2025, is Simba’s “Biggest Black Friday Ever” measured by the maximum number of individual products concurrently offered at a discount on the Website as at the commencement of the Promotional Window.   

Who do I contact if I need help, or I want more information about the Simba Black Friday Sale?  

8.1 In the event that any element of the Promotional Pricing is not automatically applied where You believe You have complied with these BF25 Terms, or You have any other questions or issues in relation to the Simba Black Friday Sale or wish to opt out of the Simba Black Friday Sale for any reason, please contact us via hello@simbasleep.com.