Whoever coined the phrase ‘sleeping like a baby’ obviously wasn’t a parent. Sleep deprivation is par for the course for new mums and dads, with newborns waking up for feeds, changes and comfort throughout the night. And that’s after you get them to sleep in the first place. In fact, the average new parent spends around 54 minutes every day trying to drift their bundle of joy into dreamland, with mixed success.
How do we know this? To celebrate the launch of our Simba Hybrid® Cot Mattress, we asked 1000 British parents to tell us the trials and tribulations they faced in their tot’s first year. We heard weird baby sleep hacks, hilarious confessions, and plenty of kid-specific quirks guaranteed to make parents exchange knowing looks.
Warmed milk, a relaxing bath routine and gentle rocking were all common tips that featured in the top five on the list of British parents’ tried and tested ways to help babies doze off. The more out-there methods included putting them next to the hoover and turning it on, not making eye contact in the lead up to bedtime or even popping them in a hiking pack and setting off on a nature path. There were some epic reveals from Simba parents in the office, too - our favourite being the exhausted dad who snoozed spreadeagled on the floor between twin beds because his kids wouldn’t drop off unless he was holding both their hands. Going for a drive isn’t an uncommon way of soothing a little one, but one parent in the office found the magic formula was to trail around town at precisely 50 miles per hour because it was the only speed their little one could jiggle themselves to sleep to.
For greater insight, we also asked how their sleepless nights affected their days - and parents had plenty of cringeworthy confessions, from falling asleep standing up to feeding the baby dinner at breakfast time. Although the parent who put cat food in the washing machine was certainly most in need of a recuperative nap.
While we can’t promise a disturbance-free night, you can help your little ones relax in cool comfort on a mattress that’s made for them. The Simba Hybrid Cot Mattress uses a combination of flexible pocket springs and comfy foam, so it’s engineered specifically to support babies as they grow - with clever finishing touches parents will love.